Valentine's Day Experience Gifts Capture the Heart of Consumers
(Vocus) January 22, 2008 -- Valentine's Day is the time when each of us plays Cupid, drawing back our "love bow" hoping to give a Valentine's gift (http://incredex.com/gift) that will be right on target direct to the heart of loved ones. Valentine's Day, the day of love, a $14 billion retail holiday (2nd only to Christmas), according to figure estimates for 2006/7 by the National Retail Federation, has captivated the hearts of many consumers. Valentine's Day, typically dominated by the floral and confectionery industries, with over 214 million roses produced for Valentines in 2007 and record-setting candy sales for the Valentine's Day 2007 sales period, has men and women desiring new ways to show that someone special how much they care.
"Men continue to be the primary spenders when it comes to splurging on gifts for Valentine's Day," said Tracy Mullin, NRF President and CEO (http://www.nrf.com/content/default.asp?folder=press/release2007&file=ValDay07.htm). "With males spending significantly more this year than females, men may be looking at Valentine's Day as a way to make up for that HD-TV they splurged on for the Super Bowl."
Regardless of sex (well not exactly, after all it is Valentines) what is cupid to do when he or she finds themselves uninspired by the traditional choices for Valentine's gift giving and instead are searching for a gift that will ignite a fire in their lover, leave their sweetheart breathless or say I love you in a whole new way?
Now "cupid" can check out a new type of Valentine's gift that is stirring up more talk than the traditional Valentine's conversation hearts.
Incredible Experiences (http://www.incredex.com), an innovative business offering experience gifts presents a new alternative in Valentines gift giving, promising to create a loving memory. Gift experiences speak to the essence of the receiver letting them chose to fulfill a dream, live out a fantasy, or simply spend time together having fun. For the same price as those dozen roses, Valentines can learn flower design at a flower growing farm and take home their natural arrangements. Instead of a box of chocolates, a French Pastry Cooking Class can nourish the soul. A private Salsa Dance Lesson can spice up an elegant, three course dinner with a personal chef. An Incredible Experience (http://incredex.com/gift) can satisfy their desires, whether the Valentine is a thrill seeker, an adventurer or an aspiring star.
"When I opened the box, I was expecting chocolates," says Sara Berney, an Incredible Experience recipient, "Instead I was given an overnight at a luxurious Romantic Inn and Spa, now that's sweet!"
Internet shopping speaks to the heart of consumers, offering ease and convenience, especially for last minute shoppers. Sales revenue 2007 for online shopping sites jumped in the week leading up to Valentine's Day, according to BizReport (http://www.bizreport.com/2007/02/flowers_card_sales_jump_for_valentines_day.html). This year's hot Valentine's gifts come from the online gift experience companies like Incredible Experience. Arriving in an elegant gift box, experience gifts are easy to give.
While they may say love is all you need, on Valentine's Day, what gets the heart beating faster? This Valentine's Day, a box of chocolates or driving a high speed race car? Humm.
About Incredible Experiences:
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